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') ') you are using an outdated browser. please upgrade your browser to improve your experience. we recommend using google chrome. judges events 2015 event 2016 event 2017 event blog buy tickets our sponsors celebrating the best marketers and campaigns in the industry. thursday 20th september 2018 the boiler house, old truman brewery, 152 brick lane, london e1 6ru extended entry deadline - 1st july 2018 enter now sponsor now newsletter signup -- entries are now closed reflecting the uk consumer’s increased interest in beer, regionality, and rise of the craft beer sector, the beer marketing awards will celebrate the marketeers and creative teams behind the brands. -- why celebrate? growth we’re seeing levels of growth in the beer sector that are unthinkable in other areas of hospitality. quality we’re also enjoying a better standard of product in both the on and off trade than at any time before. inspiration with inspiration from the history books, innovation from other countries and the rise of some great brewers from our own shores. about the awards these prized awards are open to breweries, cider makers, advertising agencies, design consultancies, digital agencies, pr companies, importers, integrated agencies and any company that has carried out marketing that promotes beer or cider over the eligibility period. not only do the awards recognise the best of the best, but our ‘anti-black tie’ evening event is fast becoming known as the place to network in the industry. with a broad spectrum of multinational through to small independent companies, this is the only event that brings the entire industry together under one roof to celebrate what we do. view 2017 awards 2018 sponsors -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- official event snack partner event water partner trade media partner consumer media partner event water partner -- -- sponsorship packages start at £3,500 ex of vat sponsor -- categories be careful and choose the right category. if it sounds like something you’ve done – and done well – we definitely want to hear from you. best advertising campaign - broadcast if you’ve created a tv ad that’s really caught the attention of the viewing public, or a series of radio slots that stop people in their tracks, you’ll want to enter this category and propel growth. enter more not so long ago, tv ads were the main channel for building successful beer brands. today, mass audiences are more fragmented and the medium is much more tightly restricted. great ads are rarer now, but still possible. the judges in this category are looking for strong creative ideas that stand out, get talked about, and build powerful brand attributes. we also want to see some indication that the work has been effective, given its budget, without going into too much detail or econometric analysis. previous winners: 2017: bombardier – ‘march to your own drum’ charles wells developed a new campaign for bombardier to dramatically reposition the beer away from its previous associations of knockabout humour and militaristic englishness towards something more modern, premium and discerning, with a focus on quality and flavour. the tv execution establishes the idea of ‘march to your own drum,’ using intense footage of blind drummer roy turnham. 2016: greene king ipa - ‘to the pub’. the campaign reconnected the brand with the pub – the best place to drink beer. it did so by commissioning 50 films from 50 pubs, telling unscripted stories of pub life. 2015: shepherd neame spitfire - 'bottle of britain' proving there is still a role for good old-fashioned, entertaining telly ads, shepherd neame succeeded in revitalising the campaign that made it a national brand but was increasingly showing its age. now it feels fresh and funny again, relevant and appealing to 21st century drinkers. 2018 enter here best advertising campaign – print this category rewards outstanding marketing activity in print media. designed a standout campaign for national newspapers? publicised your brand to great effect in glossy magazines or on billboards? this category is for you. enter more we all know that when we read print media ourselves, we turn the pages barely registering the ads. and yet, the vast majority of print campaigns consist of a pack-shot, logo, and if you’re lucky, a witty line. magazine and newspaper advertising increasingly works in the same way as posters, and long body copy seems to be a thing of the past in a world with attention deficit disorder. we’re looking for work with the ability to make people stop and look, something that has an idea rather than just a picture of a beer. previous winners: 2017: britain’s beer alliance – there’s a beer for that there’s a beer for that used a partnership with the daily telegraph to promote the idea of beer as a natural pairing with food as part of its strategy to reignite britain’s love affair with beer. this was a long-term relationship with the paper featuring press ads, online presence and a special supplement on celebrating the british summer with beer. 2016: no prize awarded 2015: fuller's london pride - 'made of london' an elegant, crafted campaign that succeeds in one of the most difficult jobs in beer marketing: re-presenting a traditional, long-established brand as more modern and contemporary without abandoning its roots. 2018 enter here best online communications facebook, twitter, websites, or whichever other social media channel floats your boat – if you’ve devised a campaign that has provoked thousands of comments, likes and follows, get your entry written. enter more this is one of the most hotly contested categories in the awards. are websites still relevant in a world of more dynamic social media platforms? can you really be creative with a snapchat or twitter account? here, we regularly see some of the world’s biggest brewers going head-to-head with the uk’s smallest. it’s free to open a twitter or facebook account, and if you have the knowledge and creativity, you can get greater awareness than someone with a six or seven figure budget. for their part, large scale marketers have realised that social media can’t just be left to those who can’t afford to do broadcast advertising – increasingly, people expect to genuinely engage with the brands they admire. here we’re looking for work that genuinely engages drinkers and does something traditional media can’t do. we’re looking for engagement and two-way dialogue that builds relationships. that means thinking a little bit more carefully than simply sticking your tv ad on a facebook page and measuring the number of ‘likes’ it gets. what do those ‘likes’ translate into? where does it go from there? again, we’re looking for campaigns that help build brands and relationships rather than simple awareness. previous winners: 2017: tennents lager, with bright signals tennents needed to maintain its relevance to its core 18-24 year-old male target in the face of ever-increasing competition. it used social media, mainly facebook, to target these people with three brand pillars: football, music and slice-of-life. they were looking not just for impressions or hits, but active engagement and involvement. 2016: diageo/guinness/amv bbdo – rugby world cup activity. a single-minded idea, very well executed, that demonstrated diageo had thought carefully about their media and how it could be used, rather than approaching it frivolously - which so much digital and social work does. 2015: brewdog - #mashtag. the brand that has built itself through social media still has an assured touch. #mashtag allowed fans to design a new brewdog beer for commercial launch, their involvement generating conversation, deeper relationships with the brand, and of course, instant demand. 2018 enter here best public relations campaign if you’ve generated column inches by the score, captivated journalists with your creative approach, or devised an industry focused thought leadership campaign, use your most persuasive tale

URL analysis for beermarketingawards.co.uk

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Whois Information

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Domain name:
beermarketingawards.co.uk

Registrant:
James Allen

Registrant type:
UK Individual

Registrant's address:
The registrant is a non-trading individual who has opted to have their
address omitted from the WHOIS service.

Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012

Registrar:
Xperience Web Hosting Ltd t/a simplewebhosting.co.uk [Tag = SIMPLE]
URL: http://www.simplewebhosting.co.uk

Relevant dates:
Registered on: 23-Aug-2011
Expiry date: 23-Aug-2019
Last updated: 04-Sep-2017

Registration status:
Registered until expiry date.

Name servers:
ns1.simpledns.co.uk 85.92.68.66
ns2.simpledns.co.uk 85.92.68.71

WHOIS lookup made at 02:53:06 04-Mar-2018

--
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Copyright Nominet UK 1996 - 2018.

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  REFERRER http://www.nominet.org.uk

  REGISTRAR Nominet UK

SERVERS

  SERVER co.uk.whois-servers.net

  ARGS beermarketingawards.co.uk

  PORT 43

  TYPE domain

OWNER

  ORGANIZATION James Allen

TYPE
UK Individual

ADDRESS
The registrant is a non-trading individual who has opted to have their
address omitted from the WHOIS service.
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012

DOMAIN

  SPONSOR Xperience Web Hosting Ltd t/a simplewebhosting.co.uk [Tag = SIMPLE]

  CREATED 2011-08-23

  CHANGED 2017-09-04

STATUS
Registered until expiry date.

NSERVER

  NS1.SIMPLEDNS.CO.UK 85.92.68.66

  NS2.SIMPLEDNS.CO.UK 85.92.68.71

  NAME beermarketingawards.co.uk

DISCLAIMER
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2018.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
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register. Access may be withdrawn or restricted at any time.

  REGISTERED yes

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